Going Green

Measuring the environmental and social impact is crucial, more and more awareness from world leaders & environmentalists regarding global warming has made both manufacturers & consumers conscious about saving the mother earth.

Though we have a long way to go but step by step we’re moving towards a greener fashion industry.

Cotton is one of the most widely grown crops in the world, in which India is the world’s largest producer of cotton. It also has the largest area under cotton cultivation in the world, representing about 25% of the world’s area under cultivation. Growing conventional cotton is one of the most chemical-­intensive methods. These chemicals have a tremendous impact on the earth’s air, water, soil, and the health of people in cotton-growing areas.

Organic cotton has been at the heart of our sustainable materials strategy. It is significantly better for the environment and the people who work with it. We are committed to buy and sell organic cotton and taking a stronger role in supporting the organic cotton sector. Organic cotton protects soil quality, biodiversity, and water supply, while preventing water pollution.

Organic clothing products are also safer for the people involved in the production as manufacturers adhere to very rigid and stricter manufacturing standards.  This is not only to minimize negative impact to the environment but to ensure customer value as well by subscribing to very high ethical standards such as Fairtrade Cotton, Better Cotton Initiative, FLO International and other global movements that promote organic cotton.  We only work with an organic cotton supply chain which is certified by Organic Content Standard (OCS) or Global Organic Textile Standard (GOTS).


Organic cotton clothing will serve as a reminder to everyone that natural is healthier.